Belle's spent years as a take-away bagel spot in Highland Park before adding a full cocktail menu. Rather than bring the cocktails into a studio, I brought the studio to them, shooting on location at the bar itself and letting the actual space become part of the shot instead of building a set from scratch.

The goal was to keep the old-school Jewish deli charm that's always been part of Belle's, even as the space became something new.

There's a particular kind of satisfaction in working with local LA brands, even on smaller projects like this one. Food & beverage has always been a category I love working in.