My work with Nature Made began in 2020, when I was brought on to refresh the brand's website photography. What started as a single project has grown into a six-year creative partnership spanning dozens of productions across photography and commercial video.

Throughout that time, I've been involved in every stage of the process, from concept development and production planning, photography, video direction, and post-production. Working closely with Nature Made's creative and brand teams, I've helped refine a process that creates flexible assets designed to perform across web, Amazon/DTC, retail, paid media, and social while maintaining a consistent visual identity.