Viia's product lineup spans everything from everyday wellness to high-potency THC, and each campaign called for a different creative approach. 

As co-founder and creative lead at Flavor House, I ran multiple photo campaigns and a steady stream of social content for the brand, moving between in-studio product work and on-location lifestyle shoots (grandma included).

To achieve my vision, casting and directing talent was more important than the photography itself. Every shoot was built around authentic interactions and genuine energy, creating content that felt natural while staying true to Viia's personality.