Anomaly, the agency behind Bulleit's Earth Day campaign for their new ready-to-drink cocktails, came in with a brief calling for an earthy, filmic, organic feel. I suggested we just shoot it on actual 35mm & 120 film instead of trying to fake that look digitally — it's a format that's been showing up in more and more campaigns lately, and it felt like the best (and most fun) way to get the desired look.