Comvita's premium Manuka honey called for a visual language that felt natural, refined, and quietly confident. I helped shape the brand's U.S. creative direction through photography, video, motion, and a full website refresh, along with new creative concepts I've pitched and developed along the way.

The work has grown beyond content production into an ongoing creative partnership, collaborating with their brand and web teams to refine the customer experience and using campaign performance to inform what we create next.