Overview

Overview

From Flowers is a small LA-based clothing line — a "conceptual florist uniform" built into streetwear, city-specific hats and hoodies with their own local identity. I produced and shot one of their first "real" photoshoots, delivering a set of images built to work across both e-commerce and more editorial uses.


At this stage, the shoot ended up shaping a lot of the brand's early visual identity, not just documenting the product, but helping figure out what it should actually look like.

From Flowers is a small LA-based clothing line — a "conceptual florist uniform" built into streetwear, city-specific hats and hoodies with their own local identity. I produced and shot one of their first "real" photoshoots, delivering a set of images built to work across both e-commerce and more editorial uses.


At this stage, the shoot ended up shaping a lot of the brand's early visual identity, not just documenting the product, but helping figure out what it should actually look like.

From Flowers is a small LA-based clothing line — a "conceptual florist uniform" built into streetwear, city-specific hats and hoodies with their own local identity. I produced and shot one of their first "real" photoshoots, delivering a set of images built to work across both e-commerce and more editorial uses.


At this stage, the shoot ended up shaping a lot of the brand's early visual identity, not just documenting the product, but helping figure out what it should actually look like.

BRAND

BRAND

BRAND

From Flowers

From Flowers

From Flowers

RESPONSIBILITIES

RESPONSIBILITIES

RESPONSIBILITIES

  • Art Direction

  • Photography

  • Post & Retouching

  • Art Direction

  • Photography

  • Post & Retouching

  • Art Direction

  • Photography

  • Post & Retouching

APPLICATIONS

APPLICATIONS

APPLICATIONS

  • Web

  • Social

  • Paid Media

  • Web

  • Social

  • Paid Media

  • Web

  • Social

  • Paid Media