

Overview
Overview
From Flowers is a small LA-based clothing line — a "conceptual florist uniform" built into streetwear, city-specific hats and hoodies with their own local identity. I produced and shot one of their first "real" photoshoots, delivering a set of images built to work across both e-commerce and more editorial uses.
At this stage, the shoot ended up shaping a lot of the brand's early visual identity, not just documenting the product, but helping figure out what it should actually look like.
From Flowers is a small LA-based clothing line — a "conceptual florist uniform" built into streetwear, city-specific hats and hoodies with their own local identity. I produced and shot one of their first "real" photoshoots, delivering a set of images built to work across both e-commerce and more editorial uses.
At this stage, the shoot ended up shaping a lot of the brand's early visual identity, not just documenting the product, but helping figure out what it should actually look like.
From Flowers is a small LA-based clothing line — a "conceptual florist uniform" built into streetwear, city-specific hats and hoodies with their own local identity. I produced and shot one of their first "real" photoshoots, delivering a set of images built to work across both e-commerce and more editorial uses.
At this stage, the shoot ended up shaping a lot of the brand's early visual identity, not just documenting the product, but helping figure out what it should actually look like.
BRAND
BRAND
BRAND
From Flowers
From Flowers
From Flowers
RESPONSIBILITIES
RESPONSIBILITIES
RESPONSIBILITIES
Art Direction
Photography
Post & Retouching
Art Direction
Photography
Post & Retouching
Art Direction
Photography
Post & Retouching
APPLICATIONS
APPLICATIONS
APPLICATIONS
Web
Social
Paid Media
Web
Social
Paid Media
Web
Social
Paid Media





Other projects
Other projects
Other projects















