Natrol, part of the Vytalogy family alongside Jarrow, brought on Flavor House for monthly retainer work. Every month meant new photography and video across their supplement line, with quarterly lifestyle shoots as bigger anchor productions alongside the regular content.

I worked directly with the creative director at their agency, Ayzenberg, to help shape the visual style. We built a soft, dreamy palette of purples and blues pulled from Natrol's own packaging, suited to a brand built around rest and sleep. From there, I took the monthly concepts and turned them into real shot lists and production plans, and ran every shoot myself, handlinglighting, directing, shooting, and post.

Alongside the photography, I also produced UGC-style videos for social. They were made to feel authentic, like something shot on a phone, while still holding up as real brand content.